Monday, May 17, 2021
Cold Thermogenesis

The Power of Cold | FORMULA|



This week, Co-Founder of Formula, Adam Greenfeld chats with Jimmy, Co-Founder of Brrrn on the power of cold exposure. Tune in to find out how it impacted Michael Phelps’ physique! Jimmy talks about the positive effects of working out in cooler temperatures and debunks the myth that the cold makes us sick ❄️🤧

Let us know in the comments how you’re incorporating (or going to start incorporating) cold into your life, and we’ll be sure to respond!
Adam’s Answer: Cold showers 🚿

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